Source code Security & compliance Stability

Missing unsubscribe

Part of the Email safety check · fix arrives as a guide

What it is

Bulk or marketing mail is sent without an unsubscribe mechanism, or without a List-Unsubscribe header.

Why it matters

It is a legal requirement under CAN-SPAM and GDPR, and a deliverability one: recipients with no unsubscribe link use the spam button instead, which is the signal providers weight most heavily against you.

How to fix it

Add a working unsubscribe link to every non-transactional message and set the List-Unsubscribe and List-Unsubscribe-Post headers. Process opt-outs immediately and suppress across all bulk campaigns, not just the one that was clicked.

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